Buick president Harlow H. Curtice believed in "more speed for less money," and backed it up with an all-new 117-inch-wheelbase Series 40 for 1934. The result was a sales upturn aided by more modern, streamlined styling that broke sharply with "Roaring '20s" squarishness. Also featured linewide in '34 was GM's new "Knee-Action" (Dubonnet-type) independent front suspension, then a great step forward.
Though the 40 omitted flashy soft tops to emphasize far more popular coupes and sedans, its masterful blend of an inexpensive, Chevrolet-size platform and "important" Buick styling helped boost the division's 1934 output from some 47,000 to over 71,000. Buick then jumped way over 100,000 for model-year '36, and would reach even greater heights a few years hence.
Also in 1934, Curtice launched a $64 million factory modernization program that wasn't completed until 1940. However, plowing receipts back into facilities left little money for product improvements, so the 1935 Buicks weren't changed much. Offerings again comprised 40, 50, 60, and 90 with straight eights of 233, 235, 278, and 344 cid, respectively. There was one belated addition, though: a Series 40 convertible coupe.
Though the 40 omitted flashy soft tops to emphasize far more popular coupes and sedans, its masterful blend of an inexpensive, Chevrolet-size platform and "important" Buick styling helped boost the division's 1934 output from some 47,000 to over 71,000. Buick then jumped way over 100,000 for model-year '36, and would reach even greater heights a few years hence.
Also in 1934, Curtice launched a $64 million factory modernization program that wasn't completed until 1940. However, plowing receipts back into facilities left little money for product improvements, so the 1935 Buicks weren't changed much. Offerings again comprised 40, 50, 60, and 90 with straight eights of 233, 235, 278, and 344 cid, respectively. There was one belated addition, though: a Series 40 convertible coupe.
A brand new Buick 1934 Sedan parked in Dr.Yapboulevard 13, presumably in Jogjakarta in 1934
Sources:
http://auto.howstuffworks.com/buick1.htm
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